Intro to Business.Site

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Group: GMB

What Is Business.Site?

Business.Site: Google website with information from a Google My Business listing.

Business.Site is a free website that Google allows people to build from their Google My Business Dashboard.

Business.Site is not to be confused with Google Sites (, which was made for helping people create a webpage for almost any purpose in a simple manner. Business.Site is like a miniature website for a local business.

Business.Site is the most basic of websites. To make the Business.Site, Google automatically pulls details from the GMB Listing of the company like posts, services, and description, and adds them to this URL, along with anything else you choose to add.

Business.Site has many components, which include:

  • Header Photo
  • Headline
  • Description
  • Posts
  • Services
  • Reviews (Testimonials)
  • Summary Header
  • Summary Body
  • Photos & Videos (Gallery)
  • Map Location
  • Contact Details
  • Business Hours

Certain components have character limits. The headline must be 80 or fewer characters, the description must be 140 or fewer characters, and the summary header must be 40 or fewer characters.

Content in the Business.Site can be formatted. Text can be bold, italicized, and underlined. There can also be hyperlinks as well as lists (both numbered and bulleted).

Upon being published, Google’s Business.Site URL appears as “https://(companyname)” in the address bar. The company name would be the full business name on the listing (GMB title), with dashes in place of the spaces.

For example, the Business.Site for Noah Towing would be

Every listing has a Business.Site, but it is up to the owner of the listing to publish the site so it is visible to the public.

Recommended Tools

Google My Business – Business.Site is only applicable to GMB

Google Free Website Builder – Automatically generate a website using GMB info

Google Sites – Similar to Business.Site except with more options and a wider range of purposes

DigitalBull GO – The world’s #1 GMB audit and optimization tool!

For more on Business.Site, read our article for Optimizing Business.Site.

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