What Are City Pages?
City Page: A landing page with information about a city.
A local city landing page contains information about a particular city. It is not the same as a contact us page or the home page.
In this case, the page was built with a specific goal in mind: ranking for search terms related to the city.
Back in 2011, Google had its own local business directory for major cities. Also known as portals, they were a form of outreach to local business owners and would showcase places to go and things to do in the area, along with upcoming events and offers.
Google Places was then scrapped in favor of Google+ Local, which itself was killed off as 2015 came to an end. However, the idea remains the same with city pages.
City pages work well for attempting to rank in big cities near the company’s location or for trying to expand your service area from the center.
The intent of the page is to convey to Google (and other search engines) an affinity to that part of the city (beyond the own core area to a nearby suburb). This is also called “enlarging your sphere of influence“.
The first and best option would be to open an office and get another verified listing, but that is easier said than done. So, the presence of a city page on a site is an indication to Google that the company offers products/services in that area there as well.
City pages and suburb pages are ideal for Service Area Businesses (SAB) and others who can’t or won’t open up new or virtual offices, or are unwilling to risk suspension by Google by increasing their area through ‘other’ means.
City pages for the same company can also be linked to from the GMB listing. For example, the ‘XYZ Maids of Atlanta’ listing can have a link to the homepage while the ‘XYZ Maids of Alpharetta’ listing can link to the Alpharetta city page in their GMB Website URL.
Google Maps – For identifying nearby cities, suburbs, and localities
DigitalBull GO – The world’s #1 GMB audit and optimization tool!
For more on City Pages, read our article on Optimizing City Pages.