Intro to Content

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What Is Content?

Content: Information on a website or online medium.

Content is online information and data in any form. It can be presented as text, images, GIFs, infographics, video, graphs, memes, etc.

In the immortal words of Bill Gates, “Content is king.”

Content is one of the four crucial components of SEO, with the others being Technical, On-Page, and Off-Page.

Content is classified into three types:

  • Created
  • Curated
  • Syndicated

Created content is original content (OC). This is content that was made or developed completely by the user. The content on a website is assumed to be original. 

Curated content, also called collated content, is pulled from another place, either online or offline. Either way, it isn’t originally created by the person posting it or using it.

It can be a blog post or an image that is shared on another site, GMB post, or social media page.  It is a collection of content from other places. Directories are an example of syndicated content because they accumulate information about various companies and distribute them.

Syndicated content, also known as commissioned content is when content is published by a 3rd party.

For example, press releases are published across multiple news websites.

TV shows are another example of syndicated content as they are broadcast on a different network than the network that first aired the show.

It is the second generation of the world wide web, also called ‘Web 2.0’. Now, static web pages are losing ground to dynamic ones.

The growth of social media has aided in user-generated content (UGC) and people are able to collaborate and share information like never before.

Content is what defines a website and tells Google, Bing, and other search engines what the website is all about. Content is related to both information and communication online.  

Users are always on the lookout for the latest content and information related to what they are searching for.

When it comes to products and services, local businesses tend to have an edge over the big companies simply because they are located closer to the person.

Google takes content options in the following areas related to Google My Business, maps, and the website into account when determining its quality and displaying search results:

  • Description
  • Posts
  • Q&A
  • Reviews
  • Services
  • Photos/Videos
  • Citations
  • Maps
  • Homepage
  • Service Pages
  • City Pages

Google values content that is original. Good content provides value to the user. Content that is fresh, quality, original, relevant, useful, readable, and of sufficient length will rank higher than the others. This is a proven fact.

Recommended Tools

Grammarly – Check and correct spelling and grammar

Hemingway Editor – Makes sentences short, crisp, and clear

WordCounter – Calculate words and characters for a piece on text

Quetext – Check for plagiarism and plagiarized content

Siteliner – Check for duplicate content within the website

TinEye – Reverse image search for obtaining image origins

DigitalBull GO – The world’s #1 GMB audit and optimization tool!

For more on Content, read our article on Optimizing Content.

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