Intro to Events/Offers

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Group: GMB

What Are Events/Offers?

Event: An important occasion.

Offer: Special promotion or sales of a product/service.

An event is used when something is taking place at a business or related to the business. Some examples of events include a grand opening, company anniversaries, the founder’s birthday, new product launches, concerts, website launch, and branch opening. Most events take place on a certain day at a certain time.

For example, and an accounting firm might have an event talking about how they can help people to file their tax returns before the deadline.

Here are some common types of corporate events:

  • Sponsorships
  • Vendor Events
  • In-Store Events
  • Online Events
  • Speaking Engagements
  • Webinars
  • Conferences

An offer is used for the products or services of a business. Examples of offers include $10 discount, 15% off, kids eat at half-price, free shipping, etc.

Here are some common types of corporate offers:

  • Holiday Specials
  • Product Launches
  • Special Offers

One difference between the two is that an offer involves a deal, such as a percentage discount, buy one get one free, coupon code, etc. On the other hand, an event doesn’t have to include a deal. It’s just an occasion or celebration that is taking place.

Events/offers on a GMB listing appear in the ‘Updates from [Company]’ section, below the description section and above profiles. People can click on the event/offer to get more details about the occasion.

Both events and offers have a start date and end date visible on the listing. Offers can have a link to a coupon code, link to redeem the offer, and terms and conditions that apply to the offer. The start time and end time of the event/offer can also be included.

Events/offers do not expire in 7 days. Unlike GMB posts, the event/offer stays on the listing for the duration of the event/offer. It only goes away the day after the event/offer has ended.

Recommended Tools

Google My Business – Events/Offers are only applicable to GMB

Get Occasion – Automated GMB Events Creation Tool

DigitalBull GO – The world’s #1 GMB audit and optimization tool!

For more on Events/Offers, read our article on Optimizing Events/Offers.

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