How Do You Optimize Your Authority?
There are many tools that you can use to check your current DA and PA. You should find out your website’s DA as well as the PA for important pages. The DA of your website is not the same thing as the PA of your homepage.
You should also take a look at the DA and PA of your competitors to see how well they’re performing.
As far as your listing is concerned, the GMB Website URL is crucial. Make sure the page you link to from your listing has a good PA.
Optimizing your authority doesn’t happen overnight. It takes time. Some of the factors For example, aged (older) domains generally have a higher authority than new ones. Your authority may also fluctuate even if you didn’t do anything due to changes in Moz’s algorithm.
Your domain is like your reputation, so you have to get a loyal base of users and build upon it. Have a collection of quality, original, relevant content on your home page, landing pages, and blog posts. Domain age also plays a part. There’s nothing you can do to improve that but wait.
When it comes to backlinks, only the root (main) domain matters, so one link from 10 different domains is better than 10 links from one domain. Sites with quality external links such as Wikipedia and Google usually have a higher DA than those without.
You also need to make sure these backlinks are coming from high-quality domains. How can you tell if they’re high-quality? Based on their authority score, of course!
Authority alone cannot be improved. Your authority will increase as other elements of your website improve, such as backlinks and content.
You need to establish yourself as a subject matter expert to build expertise, trust, and authority from users and Google. This involves knowing the ins and outs of whatever business you’re in.
One way to do this is by writing lengthy and long-form content of 1000-1500 words and adding it to your website.
Blog posts are another way to improve your website’s authority and get people to trust you. Just make sure the topics are relevant and aren’t too much of a sales pitch. The main goal is to share knowledge and information about the subject.
Don’t be a Jack of All Trades and Master of None. Instead, concentrate on one specific area or niche and keep honing your skills and advertising it on your website before expanding to similar niches.
Domain Authority 2.0 – Announcement from Moz
EAT & YMYL – Blog Post by SEMrush
Need help optimizing your authority or with white-label GMB services and local SEO? Schedule a free consultation with our GMB Expert!