How Do You Optimize Your Backlinks?
Backlinks are links to your site from another site. Optimizing your backlinks involves ensuring that your site receives the best possible backlinks.
Forums, directories, groups, blog comments, bookmarks, and submission sites are some places to create backlinks.
Consider the following factors before opting for backlinks:
- Referring Domains
- Referring Pages
- Referring IPs (Internet Protocol addresses)
- Unique Links
- Exact Match
- Domain Authority (DA)
- Page Authority (PA)
- Link ranking
- Dofollow links
Social signals are likes, shares, mentions, follows, retweets, and subscribers from social media websites like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and YouTube.
Google has not stated how much impact social presence has on rankings. With the Google+ shutdown, YouTube is the only social website that Google has a stake in.
Still, social media is great for building your brand and increasing engagement among the general populace.
There are many other places and sources that present backlink opportunities:
- Press Releases (PR) such as news, events, and reviews
- Guest Posts from local influencers, posted on local private blog networks (PBNs) and local authority sites.
- Other options like Web 2.0 sites, embeds/edits, and local directories
Aim to get quality backlinks for your top pages through quality content, guest posts, blog comments, PR, and high DA directories.
Make sure you get high-quality external links.
This means high-quality backlinks with strong domain authority. One link from a quality and local site is better than dozens from spammy and low DA sites.
Also, the root domain matters, so one link from 10 different domains is better than 10 links from one domain.
Local links are valuable for GMB and Maps SEO. Try to get links from local directories and guest bloggers in the area you want to improve your ranking.
The ideal number of links to have is as much or more than your competitors.
Not all links are permanent. Some are temporary and will be removed after a while.
There are types of links and link classifications.
Links that still exist are live links.
Immediate past links are the links you recently received.
Historical links are all the links your website had from the beginning.
Natural links (also called ‘organic links’) appear naturally. The other party decided to link to you without any external pressure, influence, or coercion.
Unnatural links are manufactured, ordered, or created. These links probably would not have existed otherwise.
There are many tools and software to measure and keep track of your links. However, different SEO software treat backlinks differently.
The best way to “get” links is to write great, relevant, and unique content and promote yourself so people notice you and link to you. This is Google’s view as well.
You must know and be familiar with Google’s quality guidelines on link schemes
What Links Can You Get That Comply With Google’s Guidelines? – Blog Post by Moz
What are Backlinks and Their Advantages? – Blog Post by Shout Me Loud
How Can You Analyze Competitive Backlinks? – Blog Post by Opteamize
Strategies & Techniques to Build High-Powered Backlinks – Blog Post by SERP Co
For further reading on topics related to Backlinks on DigitalBull Expert System, check out our information for Internal Links as well as Off-Page (coming soon).
Need help optimizing your backlinks or with white-label GMB services and local SEO? Schedule a free consultation with our GMB Expert!