How Do You Optimize Your Keywords?
Keyword analysis is an important aspect of both enterprise and local SEO. You have to analyze keywords find out the best keywords you have a shot at ranking for.
Identifying the right keywords for your company is critical. If you are stuck for ideas, take advantage of the various keyword tools in the market.
There are many keyword finalization factors, including where you live (location), what you do (relevance), how many others are also trying to rank for the same keyword (competition), and traffic, also known as search volume.
Search volume refers to the average amount of people who search for that particular keyword in a month.
Generally, the broader the keyword, the higher the search volume. For example, ‘Maid service’ has a higher search volume than ‘maid service Concord New Hampshire’.
When analyzing your keywords, you also need to look at how often you use your keyword and figure out the density of your keywords.
Keyword density (KD) refers to the frequency of a keyword in a certain piece of content. It is expressed as a percentage and calculated with the following formula:
(Number of times keyword appears in the content/ Total number of words in the content) x 100
For example, if our keyword is ‘SEO’, it appears 6 times on a page, and the page has a total of 256 words, then the KD is 6/256 x 100, which is roughly 2.3.
Add keywords to your GMB description, alt-attributes for photos, services, posts, and other areas in your description wherever applicable.
It is also good to have your keyword be the same as your GMB category.
At the same time, don’t cram or stuff your keywords everywhere. Small doses work fine. Less is more. Try to maintain a keyword density of 1 to 3%.
You absolutely want your listing to be ranking for brand keywords, so make sure your company’s name appears a few times on every post and other listing content.
Don’t try to rank for too many keywords at once. Choose a maximum of five and work from there. Otherwise, you don’t know what to focus on.
Businesses with the keyword in their company title and URL tend to rank higher than those without.
Also, don’t use the same exact keyword for multiple pages as they will clash with each other. Use long-tail, synonyms, LSI keywords, etc. to differentiate other pages.
One common tactic is to include the main keyword in the description with additional keywords in supporting services and GMB Posts, Events, and Offers.
What are Keywords? – Learning Center Guide by Moz
How to Use Local Keywords to Rank Higher on Google – Blog Post by Search Engine Journal
How to Rank a Keyword in 10 Steps – Blog Post by WordStream
Need help optimizing your keywords or with white-label GMB services and local SEO? Schedule a free consultation with our GMB Expert!