How Do You Optimize Your Map Pack Ranking?
It’s important to realize that Google’s organic search algorithm is different from its map algorithm.
The team working on the maps algorithm is a combination of the teams working on Google Places, Google Maps, and Google My Business.
You need to look at your current rankings for various keywords related to your business. This helps you find out where you’re already doing well and identify areas for improvement.
Try out different keywords in different combinations and orders. The map results for ‘cleaners Orlando’ may vary from those for ‘Orlando cleaners’.
Search volume is the average amount of people that search for a keyword in a month. Find out which keywords are relevant, don’t have a huge amount of competition, and have the most traffic (search volume).
You also need to take a look at your competitors and find out what changes they’ve made to their listing and their website.
Know your competition. Spend time browsing their website and going through their listing. There’s a reason they’re at the top while you’re not. You can try to find out what they’ve done well.
You shouldn’t copy everything your competitor or competitors have done, but it does lend perspective as opposed to swinging wildly in the dark and hoping everything turns out okay.
Your citations play a big role in where you rank on the map results. Take a look at your citations and check if they have the right Name, Address, and Phone number (NAP) details. If you have a bunch of incorrect citations, this may be the reason for your low ranking.
Optimizing your map pack ranking takes time. It is a continuous effort, not a one-and-done deal. The more you improve and optimize your listing and website, the better your ranking will be.
Take it one step at a time and try to rank well for one keyword instead of doing it in one shot. You need to focus on keywords with less competition and a high search volume, that you are not already ranking well for.
This may be tricky as a higher search volume usually means more competition. However, it is easier to get from 30th to 20th than it is to get from 5th to 3rd. Google Map Results don’t update instantaneously after you’ve made a change. The Googlebots need to crawl your site and index it.
It takes about 15 days to a month, and sometimes even more. You have to be patient. If a tactic works, you can continue using it and try to replicate it for your other pages. If not, drop the idea and move on.
This is also why you shouldn’t add all your content or completely optimize your website all at once as you won’t have much to do in the coming days.
When talking about your citations, you need to fix your existing ones and make sure they are cleaned up and updated.
You also have to add citations and make sure your citations are available in important sites, relevant niche industry sites, and local sites.
Your Map Pack Rankings complement one another. By ranking in the Map Pack for one keyword, you may see a rise in rankings for other keywords. However, this can be a double-edged sword.
If you order hundreds of low-quality backlinks or try to perform blackhat SEO techniques with the hopes of improving your Map Pack Ranking for a keyword, it may backfire and lead to a drop in your overall rankings.
Read how to improve your local ranking on Google
How to Rank Higher on Google Maps – Blog Post by ThriveHive
Google Map Pack: What is It & How to Optimize? – Blog Post by SpySERP
Google Local Pack: How to Get Ranked and Stay There – Blog Post by SE Ranking
Establish Your Local Presence & Improve Your Map Pack Ranking With Google My Business – Blog Post by DigitalBull Leads
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