How Do You Optimize Your On-Page?
Treat every page as a different website and optimize with this in mind. It is important to figure out the structure of your site first before going on to optimize each page.
You can delete and combine pages wherever necessary to form the proper site structure.
Here’s an on-page checklist of what to keep in mind while optimizing your on-page:
- Keyword research and selection
- Title and meta description
- HI-H6 tags
- Alt tags
- URL structure
- Internal linking
- Keyword density
- XML sitemap
- Usability and accessibility
Keyword analysis, research, and selection is critical, so take your time and make sure you have chosen the right keywords.
When it comes to meta tags, your title is for Google and your description is for the user.
Always try to use the maximum space allowed by Google for your title and meta description. Your titles should be 60-65 characters and your meta descriptions should be 155-160 characters.
Add your primary keyword in the title, preferably as close to the beginning of the title as possible.
From a local SEO perspective, adding city keywords, your address, and other content related to your location in the headings or in the first paragraph is crucial.
However, don’t just jam your keywords in all your headings and paragraphs. This is keyword stuffing and Google will penalize you for it. Instead, try to use the keywords in a natural manner.
Add color to your page through images, videos, custom maps, and map embeds. Having at least a banner image for each page lends it some flavor.
Optimize these images. Make sure all your images have a proper title and alt attributes. The image should also make sense within the context of the page.
Take a look at your code and make sure it is error-free. You also want to remove broken links and change redirected links to the correct URL.
On-page SEO is never complete. There is really no such thing as a page that is 100% optimized, as there are always areas to improve.
Plus, SEO is an ongoing and continuous process that changes based on a multitude of factors like rankings and competition. What works today may fail tomorrow.
While on-page and technical are tied together, on-page is also strongly related to content.
There needs to be a connection between your title, meta description, headings, and content.
While your headings may be for Google, design and optimize the content underneath those headings for the user, not for Google.
You should also update the content and keep it fresh. Google will automatically realize that the page is providing value and rank you higher.
On-Page SEO – Everything You Need to Know – Blog Post by Search Engine Journal
Anatomy of a Perfectly Optimized Page – Blog Post by Backlinko
Need help optimizing your on-page or with white-label GMB services and local SEO? Schedule a free consultation with our GMB Expert!