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Optimize Speed

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How Do You Optimize Your Speed?

Sites that load faster rank higher. You should aim for a page speed of fewer than 4 seconds. It is absolutely vital that your website loads quickly. Therefore, it makes sense to implement speed enhancements on your site.

There are many factors that affect your loading time. Remove unwanted data from your site. This includes pages, links, images, and content. 410 the pages and delete the images.

This content may have gotten indexed by the search engines, in turn making your site appear larger than it actually is. Tags and categories may also have gotten indexed by search engines.

You may have accumulated a lot of images at the backend. Be sure to remove any duplicates as you don’t need five images of the same thing.

You can also link to the image rather than uploading it to the media library to save some space (Insert from URL). However, if the image gets deleted or the URL changes, there will be a blank space where the image should be.

You can check which pages of your website were indexed by typing “site:(insert site URL here)” in Google. Be sure to compress all your images to reduce their file size before uploading.

Speed also has a lot to do with the server your site is hosted on, as well as your content delivery network (CDN). The more requests a bot is forced to make, the longer it takes for your page to fully load.

Media take longer to load than text do, so make sure your images and videos are compressed without affecting quality and clarity.

Map embeds and custom maps also take time to load and slow down your overall average speed. Ask yourself if you really need to add the image or map to the site.

Here are some ways to improve your site speed:

  • Enable compression
  • Leverage browser cache
  • Minify HTML/CSS/JavaScript
  • Optimize images/videos
  • Avoid landing page redirects
  • Reduce server response time

Keep track of your redirect links as they tend to stack up. Double and triple redirects, where the redirect link is itself directed to another link, should be avoided.

If you are a news site, you should also consider enabling accelerated mobile pages (AMP) to speed up your content load time on mobile devices.

Further Reading

20 Ways to Speed Up Your Website – Blog Post by Crazy Egg

7 Tips to Improve Mobile Page Speed – Blog Post by Mobile 1st

For further reading on topics related to Speed on DigitalBull Expert System, check out our information for On-Page as well as UX.

Need help optimizing your speed or with white-label GMB services and local SEO? Schedule a free consultation with our GMB Expert!

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