How Do You Optimize Your UX?
When the web first started out, the main goal was to get information out there publicly. It didn’t matter how that data was presented. This is why a lot of old sites nowadays look horrendous and have terrible UI/UX.
However, companies have begun to focus more on delivery and try to offer a good user experience.
There are various elements of UX and people will have different opinions of what constitutes a great website. With that said, there are some general guidelines.
Your site needs to be user-friendly with good site navigation. This means the user should be able to get from one page to the next without much hassle.
The text and content should be readable. Avoid using jarring colors or fonts just to look cool or stylish. Don’t try to do too much.
It’s better to be plain and simple so people can understand your content. Having a ton of popups or ads running on your site is another no-no when UX is concerned.
Make sure you have a single colorful banner for and that it is visible above the fold for each page. Create a data collection form for users to fill in to help them reach you easily.
Images, videos, and maps add color to your website and make it appealing for users. They also add interactivity and increase site engagement.
When it comes to your CTA, make sure you remain consistent. Stick with one call to action per conversion page so users don’t get confused.
You can employ A/B testing and ask users what they think of your website. Ask your team members to review the site and offer their feedback. You can also add social like and share buttons on your pages to encourage engagement.
Chatbots and forms provide an easy way for users to get in touch with you so you can answer any questions and clear any of their doubts.
Perform a responsive design check. This involves testing your site on different devices like tablets and smartphones to make sure and everything is in order. Not only is the mobile view critical for people who are on the go, but people use their mobiles to browse at home.
You should also perform a browser and operating system (OS) check. This includes browsers like Firefox, Chrome, Opera, and Edge, along with OS like Windows, Linux, and macOS.
It is impossible to satisfy everyone, but you can make sure you’ve covered all the bases.
Provide a phenomenal UX to your visitors and they will never want to leave. It will boost your SEO and rankings as well.
User Experience Basics – Blog Post by Usability.gov
SEO & UX – Working Together to Make Your Site Better – Blog Post by Portent
10 Tips That Can Drastically Improve Your Website’s User Experience – Blog Post by HubSpot
Need help optimizing your UX or with white-label GMB services and local SEO? Schedule a free consultation with our GMB Expert!