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Intro to Service Area

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Group: GMB

What Is Service Area?

Service Area: The location/locations where a company provides services.

The service area is the region or regions where a business operates and provides its services. People residing in these areas that the business is targeting when offering services.

The service area includes ZIP codes or postcodes, cities, and counties. The service area could be restricted to just one neighborhood, but sometimes it could be the entire state, depending on the circumstances.

This means that the company can either physically get to the customers living in this area or that the customers in this area could visit the store within a reasonable time to get what they are looking for.

The service area can be listed or depicted visually in the form of either a map embed from Google Maps or as a custom map created by the company.

On a GMB listing, the service area is depicted above the title, usually on the upper right corner. Clicking on it takes the person to the company map.

A company can add and manage their service area on their GMB Listing.

The ‘Service Area’ section of the listing applies to local businesses, as they serve customers within a specific local area.

There will be a service area for places such as jewelry stores, dental clinics, and attorney offices even though they have a set location.

The feature is even more useful for businesses who either visit local customers but not serving them at their own business address. These kinds of businesses are known as ‘service area businesses’ (SABs).

For example, locksmiths, plumbers, and maids all come to the customer’s place and offer services.

This way, people will know whether or not the business can reach them in time.

The service can also be used by businesses that both serve customers at their own address as well as deliver to customers.

For example, a restaurant where people can eat food but where food can also be delivered to the customer.

For SABs, the service area will be visible on the listing on the company map. Otherwise, only the store’s location will be visible.

On 5th November 2019, Google announced that a service area business could only have a maximum of 20 service areas.

Recommended Tools 

Google My Business – Service Area is only applicable to GMB

EZLocal Map Radius Tool – Local radius calculator with ZIP codes and areas

DigitalBull GO – The world’s #1 GMB audit and optimization tool!

For more on Service Area, read our article on Optimizing Service Area.

Need help optimizing your service area? Schedule a free consultation with our GMB Expert right away!

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