What Is UX?
UX: How the user experiences a website
UX is the short form of ‘User eXperience’. UX isn’t a new extreme sport, but rather how the user navigates and experiences a website. It is similar to Customer Experience (CX) but applies to all users, not just customers.
CX also refers to customer interactions with the brand on a larger scope, including offline communication. UX primarily refers to the website or online software.
The user, in this case, refers to the person or visitor who enters the site.
UX is based on how a page presents its content. Pages are divided into two parts: above the fold and below the fold.
UX is similar to UI, which is the user interface. UI describes how a website or platform looks and its design, while UX is how easy the user can handle it.
The Apple Watch and Windows 8 are examples of arguably bad UI/UX. People struggled to use them and it was counterintuitive.
One of the best examples for great UI and UX is Google itself. The home screen is a single rectangular search bar with two buttons. Apart from the logo, everything else is white space.
This simple and clean UI is one reason why Google is the most popular search engine.
The ability of the user to navigate the site, the loading time of the page (speed), and the mobile view of the website also affect UX.
Above the fold (ATF) is the portion of the page that is visible to a user immediately upon entering the page. Whatever is seen when scrolling down is below the fold (BTF).
The readability and relevance of content are a big factor. The user comes to the site to imbibe information, and pages that do not provide value in terms of their content will subsequently be punished by Google.
The presentation of this content is important. Colors and fonts affect how the content is consumed. Sites that present their content in an attractive manner are rewarded by Google.
Another part of the UX is the call to action (CTA). The CTA is what encourages the user to take action, either through contacting the business, scheduling a free consultation, or buying the product.
The final page where the user submits contact details is known as the conversion page. UX goes hand in hand with conversion rate optimization (CRO).
This is is the next step of the process where you turn the visitor into a lead or customer.
Website Grader – Grade a website
Responsive Design Checker – Check the responsiveness of a website
Mobi Ready – Test website performance on mobile
DigitalBull GO – The world’s #1 GMB audit and optimization tool!
For more on UX, read our article on Optimizing UX.